Aside from being guilty of market fragmentation based on country, region or race… your regional dating app is probably also just a tiny cog in a huge wheel. We mean… that app that specialises in Singapore dating is actually … Read more
Aside from being guilty of market fragmentation based on religion and or region, your religious dating app is also (probably) an imposter. We mean… your Christian (for example) dating community is not actually operated by a church or a … Read more
Many large dating app companies create dating apps tailored to specific niche markets. While this might seem beneficial for finding people with similar lifestyles, races, or ages, it can also lead to market fragmentation. Imagine you’re a single, Black … Read more
There are five common steps that are consistent across most dating apps and sites. These are: Each of these aspects of dating apps are supported by the inclusion of one or more features that different apps offer (or not) … Read more
This one comes up a lot yet there are – unsuprisingly – very many people who don’t understand the context. Some examples that we have see given after this prompt include: Italian French Food Cooking I would like to … Read more