Many large dating app companies create dating apps tailored to specific niche markets. While this might seem beneficial for finding people with similar lifestyles, races, or ages, it can also lead to market fragmentation.
Imagine you’re a single, Black parent over 50. To find potential matches, you might need to join three separate apps: a single parent app, a dating app for people of color, and a dating app for those over 50 because:
- Potential Match A has joined the single parent app
- Potential Match B has joined the black app
- Potential Match C has joined the over 50 app
If you want to connect with all three types of potential matches, you’ll likely need to pay for three separate apps, benefiting the companies running them while increasing your costs and requiring you to manage multiple profiles.
Filters are Better then Fragmentation
A better solution is to have a single, comprehensive dating app with robust filtering options. This would allow users to find matches based on their specific preferences, without having to join multiple apps.
Imagine using one app to connect with potential matches who are single parents, people of color, or over 50. With a powerful filtering system, you could find matches that align with your specific criteria, eliminating the need to join multiple niche apps.
This would not only save you time and money but also increase your chances of finding compatible matches. You could focus your efforts on one app, streamlining the process and reducing the likelihood of encountering fake profiles or wasting time on unmatched connections.
In this scenario, all three Potential Matches (A, B and C) are in one app. One place, one price (if it costs), one profile.
Don’t Fragment for New Features
As explained above, many large dating app companies create dating apps for niche markets.
Of course, this makes business sense for the company BUT you are still single and now you are paying to try different apps, maintain multiple profiles, manage several chats and juggling a lot of extra conversations and matches.
I firmly believe that when you sign up for an app with one company, that you should be able to access all of their features, apps, and fragmented markets within a single subscription. When a dating app developer buys out a competing product, they should merge the user base and features into one single app.
Apps that are Actively Fragmenting the Market
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